Stretching for about 1km along the beachfront, The Beach at JBR is a vibrant, open-plan urban-style complex with low-lying buildings and breezy plazas. It's a hit with families at weekends, hosting a variety of cafes, upmarket shops, and a waterfront fun zone with a kiddie splash park, an outdoor gym, a craft market, and other entertainment. Guests can rent sunloungers at the beach club or spread their towels out anywhere for free.