La Mer, Dubai's newest beachfront destination, opened in 2018 and offers a variety of entertainment options, from shops and restaurants to a waterpark and playpark. Visitors can enjoy its free beachfront with hammocks, sunbathing, and an inflatable playground for children. There are many options to choose from when it comes to dining, such as Motomatchi for Japanese desserts or Treej Cafe for local cuisine. Although construction is still ongoing at La Mer North, it's the ideal destination for beach-goers.